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June 23, 2017

Nokia’s biggest expansion in consumer healthcare is coming up

Nokia has launched a portfolio of digital health products designed to inspire people to take control of their health. It’s the biggest expansion in consumer healthcare so far for Nokia , according to the Finnish company. Last February Nokia announced it was going to rebrand the consumer healthcare brand Withings this summer.

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Completing the transition of products from the Withings brand, Nokia trackers, scales, vital health devices and home products will now be available in-store and online through retailers such as Best Buy, Amazon.com and Bed, Bath & Beyond. Other retailers that will soon offer the new portfolio include CVS, Target, Babies"R"Us and Apple (that used to sell the Withinghs portfolio as well).

Consumer health needs

The Nokia digital health product line promises convenience, choice and accessibility for every lifestyle. From those desiring a healthy change without a drastic behavior overhaul, to those looking to maintain a healthy lifestyle, Nokia says the expanded portfolio meets the widest range of consumer health needs. With it, Nokia follows in the footsteps of consumer giants like Apple and Philips.

New consumer health products announced include Nokia Body, a BMI Wi-Fi connected scale, and Nokia BPM+, a compact blood pressure monitor with a flexible cuff. The redesigned Nokia Health Mate app functions as the heart of the ecosystem by giving users a 360-degree view of their well-being.

"Nokia’s line of digital health products delivers actionable insights, giving users the equivalent of a daily check-up," said Cedric Hutchings, vice president of Digital Health at Nokia. "Today’s launch extends the accessibility of our products to a broader range of users and needs, giving families the personalized experience they need to live healthier lives together."

Professional healthcare

The company, just als Philips and Apple, is also active in professional healthcare. Earlier in June Nokia announced the world’s first ‘mixed reality’ neurosurgical live streaming conducted at Helsinki University Hospital, Finland. The procedure was livestreamed to approximately 100 neurosurgeons using Nokia’s OZO Live to provide a more immersive view of the surgery and operating room coordination.

The live streaming trial was part of a joint project called "Media meets Medicine", and was completed in collaboration with Helsinki University Hospital (HUH) Neurosurgery Department. Nokia sees virtual reality completely transforming how people can experience the world together; the live streaming at HUH showcases how virtual reality can advance the healthcare industry by delivering an immersive experience, regardless of the location of the viewers.

Focus on prevention

As far as digital consumer health is concerned, Nokia says it’s focused on transforming the dynamic between patients, doctors and the medical community with tools focused on the prevention of chronic conditions. Through its partnerships with some of the world’s most renowned institutions in medical research and clinical trials – including Scripps, the University of Pennsylvania, the Mayo Clinic, the American Medical Group Association, Stanford MedX, Ochsner Health System and the University of Helsinki – Nokia is committed to collaborating with leaders in the medical community to positively impact societal health worldwide.

"To face the global health crisis of chronic diseases related to lifestyle and behavior, we need powerful and engaging tools and solutions," said Nokia Chief Medical Officer, Matthew Diamond, MD, PhD. "Nokia is committed to shifting the focus from treatment to prevention, empowering consumers to take control of their health."

Nokia Health Mate

Nokia Health Mate is at the center of the digital health experience, collecting data from each device to provide insights and trends on weight, activity, sleep and blood pressure. The redesigned app will make it easier to add devices, share progress with family members, and will introduce new coaching programs. The coaching programs last eight weeks and should help users to achieve a health goal along with personalized experiences to better manage their health and wellbeing.The new Nokia Health Mate app is available for download on iOS and Android app stores.

Some key features include:

  • Enhanced navigation for the discovery of content.
  • New wellness programs to help users reach health goals based on their specific health and well-being needs. These programs, endorsed by medical professionals, take users on a multi-week journey with tailored content and recommendations that adapt to each user’s progress over time.
  • Five new programs including Sleep Smarter, Better Body (available for pre-order), Pregnancy Tracker, Healthier Heart and the Leaderboard are available on Health Mate to improve sleep, manage weight and fat mass, control blood pressure, manage weight gain during pregnancy, and get more active.
  • Tools to visualize progress towards goals, leading to stronger outcomes.

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